Music is one of the vehicles that sweeten the creative sauce of any business. If you want your brand to resonate more with your audience, using right music in your social media adverts or any other commercials can connect your business to the heart of your prospective customers.
Obtaining a music license for your business marketing is one of the easiest way to be free from copyright infringement issues. I will list out the different kinds of music licenses you can get so that you can freely use good music in your brand marketing especially on via digital promotions .
Here are the 6 Types of Music Licenses for Businesses
- Synch license : This is the most common music licenses. Its a type of music licenses you can use for anything audiovisual. When you want to synch an image with audio, then you need a synch license to operate. Synch license can be used in TV shows, Video games, Youtube ads, Social media ads and so on.
- 2. Mechanical License: While this might mot concerns you as a business, you should know that when the project you are handling is to be produced commercial and distributed, then you will need a mechanical license. The reason i said this might not concern you as a business is because you dont need to reproduce the work for commercial transaction . You are using the music for advertising campaign.
- Public Performance License: If you are using music in your business space, then you will need a public performance license to legally use music. I know a Country like Nigeria is still yet to reach that level, bit we are coming to that stage very soon. This kind of license is issied and monitored by Copyright Societies in each Country. For example, Copyright Society of Nigeria (COSON) is doing something great in Nigeria. The public performance license also extends to radio. Anytime a song is performed publicly but not by the artist, a public performance royalty must be paid to the copyright owner of the song.
- Master License: This one is usually issued with the synch license. While synch license for one song can be sold to many people, you can get a master license to use the song in your project as the only one to use that song.
- Print License: This applies wjen you want to print any part of the music for use or commercials.
- Theatrical License: You need this kind of license to perform the song in theater.
Having known all the kind of musical licenses you can get as a business in Nigeria, you can check out our Royalty Free Music from Indie Artists and Producers in Nigeria here
