Top 5 Music Promotion Strategies for Music Artist in Nigeria
Music Promotion in Nigeria is one of the paramount access to fans for music artist to build a successful career in the Nigerian Music Industry. Without Music Fans, your musical content is as well a pile of goods just being kept in a store without being exposed to customers. If you are looking for a way to promote your music in Nigeria, then you need to read this article to the end to gleanse out the music promotion insights that will advance your musical career in the year ahead.
Below are steps you need to follow if you want to promote your music in Nigeria:
1. Promote your Music with Social Media
Facebook, Instagram, Twitter, Snapchat, YouTube and Tik Tok all through the year 2021 had gone a little further to enhance music promotions. Tik Tok for example hit 1 Billion Users in 2021 and music promotion is one of the best content that pushes it to the top. You need to get a Tik Tok strategy in place as part of your music social media promotions.
Social Media Promotions for Music Artists is not just a one in all marketing channels but an avenue for a word of mouth and fans connecting rod to the artist.
To get your social media for music promotion right, you need to apply the parento principle of input and output. 80 per cent of your social media post must be Inspirational, funny and entertaining while the remaining 20 per cent can be promotional. Sometimes, you can use story telling to make your Entertaining and Inspiring Contents to become a promotional one.
Social Media Promotions for music in the age of Tik Tok, Facebook, Instagram, YouTube is very important. All these platforms above have a short form video formats that your fans and friends can use to promote your song via short videos.
Another way you can use social media to Promote your music is by taking advantage of the Live Feature to connectyour Music Promotion to a brand new audience.
2. Perform Blogger Outreach
In the year 2022, music blogs are still one of the avenue fans discover and enjoy new songs. Reaching out to mid and niche bloggers that can feature your contents on their platform will go a long way
Apart from sharing things with your fans, you also need to reach out to new audiences and convert them to fans.
Look for music blogs around you to run your music on them, and you will be seen and liked by interested people.
There are blogs that cover your type of music you can find through research, and send personal emails out to the owners of the blogs.
If you have any interesting stories about your new song, album or tour, you can share with the bloggers.
This will help you stand out from other musicians who are releasing an album. Establish a cordial relationship and you could get the opportunity of a lifetime.
There are top entertainment sites where you can submit your songs with a little profile and album pictures.
Some of the best Nigerian music and entertainment blogs/websites include Nairaland, Naijapals and Kennymp3.
If you develop the courage to ask those entertainment and music blogs for an interview, some of them will feature your profile while others may not even reply your email.
3. Use Free Music Download Websites
You will gain more popularity and your songs will reach a wide audience when you offer your songs for free downloads.
People generally love free music downloads, so if you can upload your songs to music sites such as Kennymp3, Musikally, Reverbnation and Soundcloud, you can promote your download links to your fans on the social networking websites.
For you to keep your songs in circulation, ask your fans to check out your profile on these music sites and also share it with their friends. You should not show much concern on the income, as this becomes possible when your songs become popular and people will start calling you to perform at shows.
4. Perform with Other Music Artists on Contents and Live Show
Consider collaboration as a powerful tool for your music promotion. It is one of the fastest ways to promote your music and grow your fan base because you will have the opportunity to get your music in front of a new group of people.
Choose to collaborate with musicians whose fans would love and appreciate your music, and also work with bands with the same fan base.
You can try to record a cover song or two together and release them on your Facebook pages and YouTube channels. This will help drive your fans to each other, and link any song or video you create to each other’s websites and social channels.
Think about live show as a chance to make money and perform your music while having fun. This provides some distinctive marketing opportunities for you.
You can consider concerts as means of promoting your music. Inform your fans about your plans to present a new song or the whole album before it is released.
Select one local concert and turn it into an event. Perhaps, fans that come to the show will be able to buy the album before anyone else.
You can use concerts to grow a fan base in new cities, states or country. Look for a local established band and propose a swap of headline. As they open for you in your home town, you as well open for them in their home town.
Just ensure that you choose a band with the same musical style as you have. A few times you do this will lead to you being able to do your own headlining show.
5. Build an Email List to Gate in Fans
Take advantage of your email list and consider it as a powerful and valuable tool to promote your music. When someone signs up for your email list, the person wants to hear from you.
The need for an email is to let your fans know when you have an album coming out or a music tour. When you have new content, your email list will help you to lead fans to your blog.
Before you can start using your emails to promote your website, you need to first get your fans to sign up for your emails.
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