How to Promote Music in Nigeria with Spotify
A lot of indie artists and labels are asking the question of how they can make money from their music. After distributing your songs to all the digital platforms around the Globe, what is the next thing to do? We are using this article to explain the mystery behind the online music promotions and how you can use Spotify Music Promotion to get ahead in the music industry.
Spotify is the leader in the music streaming World with multiple hundreds of millions users of the app. This make the platform a big and unique music promotions platform for indie artists and labels. The question is, what strategy can i adopt in or order to be successful promoting my music on Spotify? We will break downfall the strategies you can use to demystify Spotify Promotion in Nigeria.
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Spotify Promotion Overview
Since the advent of the Internet and the World Wide Web, businesses and industries had experienced radical disruption and the music industry is not excluded on this waves. Napstar started a website that pull the music whole music business into this current mode of music downloading and streaming. Apple invented iTunes for mp3 downloads and Spotify came on the scene with streaming.
The most important thing you need to know about Digital Streaming Platforms (DSPs) is that the works with algorithm just like other Social Media and Commerce platforms. The algorithm help the platforms to choose the trending contents, the media contents that need to be at the top and the ones that need to be at the bottom. One interesting thing you need to know about these streaming platforms is that, all contents begin at the bottom and find their way to the top. From Soundcloud, YouTube, Facebook, Spotify and all other Digital Streaming Platforms, your media contents will always start from the bottom to the top.
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If that is the case, then, there must be a formula that rank contents. Yes, there is a formula and each platform have their own formula. There is a similarities in this formula that applies to all the platforms. These similarities hinges on interaction on your contents.
Spotify Promotions is not excluded from these interaction. In fact, the more your music contents get more interaction, the more it leaves the bottom of the algorithm and begin its flight to the top. What are these algorithmically fited Interaction that you should target on digital music promotions including Spotify Promotion in Nigeria or else where.
Spotify Music Promotion Algorithm Indicators
1. Like or Favorite : This indicator show the the Spotify engine that your song is getting more traction and being liked by the platform users. This favorite is very important because no one like your song on Spotify without first creating an account on the platform.
2. Comments : Just like other social media platforms, the more comments you get on your song as you promote your music on Spotify, the more higher you go on the algorithm. On most of the Digital Streaming Platforms, comments carries more weight than likes or favorite.
3. Spotify Streams : The reason all these platforms are called DSPs is because you will be bale to stream one kind of contents or the other, be it audio or video or podcast. The more your musical contents get streamed as a result of your Music promotions, the more people discover you.
4. Playlisting : This algorithm indicator is the highest on Spotify Promotion and other digital streaming platforms. Getting your song featured on some high rated playlists can boost your ranking and can get your artist profile from the realms of millions and push it to the realms of thousands. Your number one goal with your Spotify Promotions must be to get your artist Profile into the top 100s of the Spotify Artist ranking and your song will automatically get lifted up to the top.
5. Build a Spotify Following : You need to build following on digital platforms to get traction. This is the reason you need to get your content strategy right. Don’t release songs that are not up to standard or wack. When a fan listen to your song and get hooked, it automatically result into a following. This indicator will boost not just your profile but help you to build your fan base.
How to Promote Music on Spotify
There are three main ways to get your music promoted on Spotify and all of them are geared towards lifting your artist profile and song’s ranking up to the top.
1. Spotify Advertising : While this is a direct promotion on the Spotify app, it can work wonders for you. This is only available in some Countries for now.
2. Spotify Streams : Getting genuine streams from your Spotify Promotions must be your aim. Don’t fall for the cheap bot streams, they will add no value to you or your Spotify Music Promotions. You can even get penalized for it. Remember that bot will recognize bot. The algorithm and engine that the Spotify platform runs on are machine or bot. These are built to fish out bot or fake streams by Artificial Intelligence, and the fake stream will add no value to your profile.
3. Spotify Playlist Promotions : The third one and one of the effective Spotify Music Promotion is the Playlist Promotion. This is getting your music on indie playlists with large following. It’s a win win because the playlist’s followers are also looking for new artist to discover. Playlist Promotions is a game of numbers and might not give you the desired result at the beginning, but if done right can add your music promotion efforts. If they like your song, they can follow you and this is another Spotify Algorithm Indicator that can oush your artist Profile up the radar.
Promote on Spotify Playlists or Streams?
Which one should you choose, the Spotify Playlist Promotion or the Spotify Stream Promotions? The ball is in your court. It also depends on your budget and the target audience you are trying to reach. Spotify Playlisting is more expensive but may be very effective if your music jam the right audience. Spotify Streams Promotions on the other hand might come handy in giving you the desired result when it comes to beating the Spotify Algorithm.
Best Spotify Music Promotion Site in Nigeria
Now that you know how Spotify Promotion works and the indicators you need to get to get ahead of the Spotify Music Promotion game, we want you to look nowhere. Let Smen Music Promotion get you the best in your quest to demystify Spotify Promotion. Smen Music Company is a Nigeria’s #1 Music Promotion and Distribution Company based in Lagos.
To get started with Spotify Music Promotion in Nigeria, look at some of our packages or use the Contact details below to reach out to us.
E-mail: info@smenmusic.com.ng or srshotcomers@gmail.com
Call or Text : +2348162124564
Products to help you promote: Click Here to Buy
Music Distribution Worldwide Promotional Product : Click here to Purchase
Twitter: @smenmusic
Facebook and Instagram: @smenmusiccompany
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