Smen Music Group sees influx of young artists weekly getting into our inbox and most of them are looking for music management deal in form of destiny’s helper. The music industry had move away from the old model of doing things, a change ushered through many phases because of technological advancement.
Young indie artists in Nigeria needs not to beg or look for record deal that will suddenly change their lives. They need to put in the ground work that will make the record labels instead come to them.
As someone put it, music business is dead, what we now have is a media industry. So, if you are looking to build a thriving music career, you have got to be a media person. You must know how the new media works and how it can help you to reach your potential fans.
With artificial intelligence proliferation, you are as an indie artist is not just competing with other 75 millions artists in the world. A time is coming that AI artist will be ten times the number of artists we have in the world. That means almost 1 billion artists to compete with.
What should you do to take your music career forward then?
- Record a better song that is specifically focused to an audience : You have got to choose a niche for your music. Choose sub genres that you know goes win your passion and then take over that area.
- Use Behind the scene visual: This will not just help you to differentiate your music from AI songs, it will also help you to connect your fans on a deeper level.
- Build your social : Like I said before, music business is now a thriving media business. Get down to work to build your social media accounts. Numbers they say is a vanity metrics, but if you have those Numbers, you will not be taken serious.
- Have an entrepreneurial mindset : Gone are the days when you just record songs and you are waiting for a label to do the marketing for you. You now need to learn the channels, tools and the strategies that will not just push your music forward bit help others too. Most people that are doing big things in the music business don’t just focus on themselves. They build a business that help themselves and other talents around them.
- Put God First: When this is the first thing you need. We put it last because it’s the foundation of your success. without the God factor, there is no good outcome and results are the fruits of efforts that need grace to come.
To promote your music and reach global audience, kindly reach out to Smen Music Group on +2348162124564
All the best in your music business.
