Music landscape is constantly changing and this is happening rapidly. Gone are the days that the music companies will handle everything about an Artist career. From the Songwriting, recording, to Branding and Marketing. But this is no longer the case. The growing number of independent musicians marks the rise of independent music promotion. You are hereby an indie artist that can break out big if you can put to use the strategies you will learn in this Article.
I want you to Know that as a Nigerian musician, you can make it to the top of the industry Worldwide, if you are very talented not just in the music art but in managing your career. You can see example of Wizkid, Davido and Burna Boy that proofs to you that it can be done.
Independent musicians are a fast-growing segment in the music business. To become one and get noticed, having an effective marketing strategy is a must. You need to plan everything from making music and creating a music video, to your album launch and music marketing tactics.
Keep in mind that the world of digital music marketing changes fast. It’s crucial to always keep your hand on the pulse of current marketing trends. It’s strategies that make stars, without strategy, there is no star.
Having make known to you why you need to go on the Indie Music route to be successful in your music career, let’s dive in and look at the 13 music marketing and promotion strategies that will uplift your music career.
- How to Get Started?
- 15 Music Marketing Strategies
How to Get Started with your Music Marketing Strategy as a Nigerian Musician?
As a Nigerian Music Artist, you need to take things into your hand and get your music marketing into another gear. Any recording company that want to sign you are also looking for what you have done. You can keep grinding hard and hoping one day you will get the big break. An example of this is Ed Sheeran, he was busking on the streets of LA, trying to join all the open mics he could find until he was discovered by Jamie Foxx. Now, his net worth is $64 million.
Wizkid and Davido are all signed to a global major recording company, but they started somewhere and they grind till it happened.
Don’t just rely on the idea that you are going to wait till you get signed before you start making any meaningful progress with your music career. Today, the music industry is extremely competitive and saturated. With the rise of social platforms and opportunities to get noticed, more and more artists and musicians try to get out there and share their art with the world. Remember that your music a product and your personality is the brand that will catapult you into selling that product to the masses, if you can build a good brand, then you can be successful in your music career as a Nigerian Musician.
To get noticed in the market, you need to create a marketing plan — a report that outlines your music marketing strategy for a period of time. If you are new to the world of marketing, this may seem a little overwhelming. However, once you start, you’ll get a grip on what to do and how to do it quickly.
Here is how to start:
- Define Your Audience
Your audience is the group of people that will potentially enjoy your music — your music fans. Depending on the genre of music you are creating, you will have to define a specific target audience to aim for.
- Analyze the Market
In this case, the market is the music industry. Identify your “competitors” and what makes you different from them. This will be your unique selling proposition. Studying the market will also come in handy when making your music marketing plan.
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Set SMART Goals both Long Term and Short Term
Are you planning to release new music, music videos, or an album by a certain date? Write an action plan to make sure you’re prepared for your new releases. Specify your short-term and long-term goals in terms of music and tours.
There is a lot to be excited about if you are an artist promoting your music on social media. The opportunity for social media growth which leads to general growth and exposure to new audiences is vast.
Whether you are a social media rookie or a hardened veteran, with the right marketing strategy, the sky really is the limit! Always be optimistic, but also remember to set yourself realistic goals. Specifically, set SMART goals.
Be Specific
If you want to increase your following, CTR or audience engagement, we cannot stress enough that you write down your goals in detail.
- Measurable: How do you plan on measuring your success?
- Attainable: Aiming for 100k followers from zero followers in a month on Instagram isn’t achievable for the vast majority of brand pages. Try to strive for attainable goals that act as benchmarks of your journey to success.
- Relevant: Make sure your goals are aligned accordingly with your brand values and/or objectives.
- Time-specific: Set deadlines.
9 Music Marketing and Promotion Strategies for Music Artist in Nigeria
Let’s start uncovering the 13 Awesome Music Promotion Strategies that will give you a Boost as a Nigerian Music Artist
Create a Music Website
Although social media and streaming services may make you think you don’t need a website, don’t give in to this thought. Your website is an integral part of your brand as a musician. It’s your online portfolio, where you present and sell your albums, show the dates of your events, connect to your audience, and just tell your story.
And the good news is, building a website doesn’t have to be expensive or time-consuming. Go with website builders with ready-made templates designed by professionals to save you time and money or you can reach out to one of our Website Designer here
Share Your Music on Digital Platforms
With the rise of digital technologies, it’s become easier to reach your target audience. Music streaming platforms are a great example. Some of the most popular ones are Tidal, Apple Music, SoundCloud, Spotify, Deezer, YouTube Music, and Amazon Music Unlimited.
These platforms make it easy to upload albums, share songs, and connect to listeners.
With music digital distributors, your music can all over the World within hours. Smen Music Distribution will get your Music to all the Major Digital Streaming Platforms (DSPs) around the globe.
Use Social Media for Music Promotion
With 49% of the world’s population on social networks, it seems unnecessary to say that using social media is one of the most prominent music marketing strategies. It can help you promote your music to potential fans, boost your fan engagement, and maybe make your upcoming track go viral!
But how to create a viral video for social media? People love inspiring and fun content, which they also eagerly share. They especially like video content, which, in your case, is advantageous. A well-made video with your track can attract a lot of attention from users.
Social channels can help to build a community of loyal fans. Develop your social profiles, post unique content, and interact with your audience regularly. You can also share your work in social media music groups to connect to new people.”
Contact Social Media Influencers
Influencer marketing is a new but rapidly growing branch of marketing that is yet to unfold its true potential.
Who is an influencer? An influencer is someone who has a massive number of followers on different social media platforms. They can be bloggers, vloggers, public figures, or famous YouTubers.
What you need to do is find relevant influencers in your niche and contact them for collaboration. Trying to get the attention of influencers can be hard at first. Start with smaller influencers and gradually move to larger ones as your following grows.
Promote Your Music via Paid Advertising
Struggling with organic traffic? You are not alone. In recent years, posts saw a rapid decline in organic reach. To boost your music marketing efforts and have more reach, consider using paid ads. Some of the best tools for your ad campaigns are Google Ads, Facebook Business Manager, and YouTube Ads.
Build Email List and Send Newsletter
One of the advantages of having a music website is that you can collect the contacts of your audience. So, if you have subscribers who are willing to stay in contact with you through email, then you should plan your email marketing campaign. Send out email newsletters and keep your audience updated.
When you have your contact list, you can connect with your contacts when you release a new song or an album, notify them about your next live show, or send out the upcoming tour dates. You can share not only news but also tracks, images, and videos through email.
You can use graphic design templates to create attractive visuals for your newsletters to announce tour or release dates and other exciting news.
Collaborate With other Music Artist regionally or Nationally
Musicians have used this strategy for a very long time. Among the most famous music collabs areWizkid and Olamide on “Omo to Shan”, Psqaure and Don Jazzy, Wizkid and Tems and many more.
Do Blogger’s Outreach
Reaching out to music bloggers will help you create buzz around your new song or album release. Many people look for new music from different music blogs. To get access to that audience, contact bloggers you’d like to work with and try to get featured in their blog posts.
Podcast and Merch
You might think this is leaving your area and getting deeper into another thing. One of the best way to promote your songs is on radio. You can create your own Radio on Demand which is Podcast. Meanwhile, all the strategies above if done well will help you to build your audience and you can start creating and selling music merchandise to your fans to make additional revenue. Smen Music gives you an avenue to sell your music merchandise to our users, we give you all the tools to make it happen.
In conclusion, your music strategy is what will determine the greatness and the strength of your music career. Do you want to enter the industry and be there for a long time, then you need a solid strategy that will make that happen.
I hope you get traction with your music career and if you need help with your music promotion, distribution and Production, we will get you on the right track with Smen Music Company.
Promote and Distribute your songs with Smen Music Company, you can get started below
E-mail: info@smenmusic.com.ng or srshotcomers@gmail.com
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