Meeting indie label executive, we have a lot of questions we give answers to during those meetings. One of those questions borders on how to effectively promote their artists song and build a unique music brand. Its a good question, and depending on the context, this question may bring to light varieties of answers.
However, in this article, i will kindly answer this question by giving you 5 Strategic music marketing plan that will allow you to effectively promote your artist and label to the right audience.
5 Strategic Music Marketing Plans for Indie Music Artist and Music Label
Mobile
Mobile strategy involves the use of mobile apps and device to promote your Music. I am assuming you have already carve a specific niche for your musical brand and that you know your audience. After the production of your song, the next thing is the distribution. And in distributing your song in this age, you have to get them on the digital streaming apps that will allow you to reach your audience.
Some digital streaming apps that gives you access to connect to your audience is Spotify, Apple Music, Audiomack, Shoplife Music and Boomplay . There are hundreds of them. All these mobile streaming services have millions of users and when you master the algorithms on these platforms, you can effectively showcase your music to the right audience.
Blogs
Why some artists hate getting their music on the blogs for Free downloads, others actually have the mix and thereby removing the limits of reaching more fans. Blogs still wield much power in breaking a good song into the main stream. With millions of users on top music blogs in Nigeria, you can be sure to get effective music promotion going with top blogs in your niche.
You don’t have to necessarily put your music for download, you can give them your music fan link to be posted on their blogs. With the advent of the internet comes blogs and social media, there is no going back on them. Use blogs to promote your musical brand and you might hit some jackpot.
Email marketing is the king of all internet marketing. Using email marketing can be complicated if you are not that techy, but its something you can run with practice.
With email marketing, you can tap into permission based marketing system and reach your fans anyday, anytime and anywhere. This might involve putting up a website to get effective promotion going.
SEO
This stands for search Engine Optimisation and it involves getting your musical brand rank on Google and other search engines. SEO can be the difference maker in building a music brand. From ranking on website, YouTube, Google knowledge panel and Wikipedia, Search Engine Optimization gives you access to billions of searcher each day.
Social Media
This is obviously correct. Its a no brainer, you have to involve social media platforms to get to build fan base for your music. There are lots of social media platfotms out there, however you can try to secure your presence on few of them in order not to overwhelm yourself. Social media can be a big plus when managed well and can be a total distraction when you don’t know how to use it.
In conclusion, knoe that you are a business and business requires strategies and marketing plans to succeed.
If you are looking for a Music Marketing service with a different, Smen Music Company will give you the best strategies to push your music forward. Dont kust take our Word for it, try us out.
I wish you goodluck in your music promotion endouvours
